Overview
Saint Vincents Day Home’s brand is the collection of perceptions people have about our company. It is the big picture impression that is left on our customers and those who interact with us.
Saint Vincents Day Home’s branding exists to differentiate our company from others in the marketplace, as well as connect with a target audience. It creates trust and recognition by communicating in a consistent way across all teams and channels.
This style guide is the visual translation of Saint Vincents Day Home's mission, vision and values. It is the framework that specifies how to communicate the Saint Vincents Day Home brand. The design assets presented within are the tangible visual elements that determine how our brand is perceived by, and how it interacts with, the world.
Brand Story
Saint Vincent’s Day Home was founded in 1911 in West Oakland to ensure that children of families with low incomes would be educated and nurtured and their parents empowered to meet family responsibilities. In the midst of one of Oakland’s most challenging environments, Saint Vincent’s Day Home stands out as an oasis of beauty and stability, offering support to the children and families it serves.
Our Mission
To date, some 40,000 children have graduated from Saint Vincent’s. Many of our alums have gone to seek higher education, improve their living circumstances, give back to the community, and welcome children of their own. At Saint Vincent’s, we believe that quality early childhood education lays the foundation for future success. Proud of our heritage and tradition, we are committed to serving 40,000 more children in the century to come.
Our Vision
Saint Vincent’s primary goals are to impart to every child a love of reading and learning, a sense of confidence and compassion, sound social skills, and healthy physical development. Teachers employ a finely honed curriculum, benchmarks to be reached through daily lesson plans, and daily journaling on each child that charts individual progress toward goals and documents health and behavioral factors important to the child’s success. Families learn to encourage intellectual and language development, teach healthy lifestyle habits, and facilitate a pathway to existing support services – serving to educate and support the whole child and provide a framework for a healthy, productive life.
Our Values
Founded by the Sisters of the Holy Family over a century ago, Saint Vincent’s Day Home is a non-sectarian, independent nonprofit, and is the oldest and largest Child Development Center in Alameda County. It remains in its original location, an 1863 Victorian home with expanded facilities on a campus of over an acre where the need has consistently been.
Logo Identity
Saint Vincents Day Home’s logo is the cornerstone of our brand identity. It clearly communicates who we are, our values, is visually appealing, and makes a lasting impression on Saint Vincents Day Home’s audience.
The Saint Vincents Day Home logotype design and its variations are property of Saint Vincents Day Home. All rights afforded under U.S. copyright law are retained by the owner.
Correct and incorrect versions of our company name include:
Correct:
- Saint Vincent's Day Home
- Saint Vincents Day Home
- Saint Vincent's
- SVDH
Incorrect:
- St. Vincent's Day Home
- St. Vincents Day Home
- St. Vincent's
- St. Vincents
Permission Required. Written permission is required by any individual, persons, or company desiring to use our identity graphics in conjunction with a commercial product, business name or unaffiliated service.
Distribution. Do not redistribute without our expressed consent as files are subject to change without notice.
Right of Refusal. The owner retains the right to revoke permission and use of graphic assets for any reason.
Approved Logo Variations
Primary Logo Variations
Secondary Logo Variations
Approved Brandmarks and Wordmarks
Primary Brandmark / Wordmark Variations
Secondary Brandmark / Wordmark Variations
Usage Specifications
How to use our logo assets:
Provide an adequate amount of space around the logo to prevent overcrowding. Secondary versions should be used on darker backgrounds only. Vertical lockup logos are the preferred orientation. Horizontal lockup logos should be used where space is more restricted. Brandmarks should be used as a design elements where necessary.
How not to use our logo assets:
Do not use our logo and brandmark designs in unapproved colors. Our logos and brandmarks should never purposely be tilted nor oriented differently from what is shown here.
Color Palette
Saint Vincents Day Home’s official palette is comprised of a variety of swatches, each functioning as an essential component to our brand’s web presence and print design materials.
Night Black
RGB
20 / 18 / 23
HEX
141217
CMYK
13 / 21 / 0 / 90
Pantone
532 C
Used where a higher level of contrast is necessary for headers and copy.
Raisin Black
RGB
55 / 50 / 62
HEX
37323E
CMYK
11 / 19 / 0 / 75
Pantone
4119 C
Used for page title headers and body copy.
French Gray
RGB
191 / 189 / 193
HEX
BFBDC1
CMYK
1 / 2 / 0 / 24
Pantone
Cool Gray 4 C
Used for dividers and lower contrast needs.
Pale Gray
RGB
252 / 254 / 254
HEX
FCFEFE
CMYK
0 / 0 / 0 / 0
Pantone
N/A
Used within the logo design.
White
RGB
255 / 255 / 255
HEX
FFFFFF
CMYK
0 / 0 / 0 / 0
Pantone
N/A
Primary content background color.
Mantis Green
RGB
121 / 191 / 68
HEX
79BF44
CMYK
36 / 0 / 64 / 25
Pantone
360 C
Primary accent color used in logo, navigation menu active pages, background color for select rows, H3 headers, links and CTA buttons.
Ultra Green
RGB
125 / 188 / 76
HEX
7DBC4C
CMYK
56 / 3 / 94 / 0
Pantone
360 C
Secondary green used in logo design (slightly less saturated green).
Caper Green
RGB
193 / 226 / 165
HEX
C1E2A5
CMYK
26 / 0 / 44 / 0
Pantone
7486 C
Tertiary green used in logo design (lightest green).
Youth Blue
RGB
0 / 117 / 176
HEX
0075B0
CMYK
100 / 33 / 0 / 30
Pantone
2383 C
Primary accent color used for logo text, navigation menu page selections, background color for select rows, H2 headers, link hover color, CTA buttons, and site footer.
Astral Blue
RGB
56 / 120 / 155
HEX
38789B
CMYK
81 / 45 / 25 / 3
Pantone
2150 C
Secondary blue used in logo design (slightly less saturated blue).
Cornflower Blue
RGB
149 / 197 / 220
HEX
95C5DC
CMYK
40 / 10 / 7 / 0
Pantone
551 C
Tertiary blue used in logo design (lightest blue).
Cheerful Gold
RGB
222 / 184 / 65
HEX
DEB841
CMYK
0 / 17 / 70 / 12
Pantone
4017 C
Additional accent color used for instagram feed. Use as a decorative accent wherever additional vibrance is needed.
Typography
Typography -- the visual art of creating written words -- is an essential building block of Saint Vincents Day Home’s brand identity. Saint Vincents Day Home utilizes the following defined typefaces for all content displayed on our website at https://svdh.org.
Primary Typeface: Hind
Friendly and approachable, Hind maintains a high degree of legibility at all sizes. The letterforms feature a tall x-height and pair nicely with educational content. The typeface is available in weights 300-700.
H1 heading
H2 heading
H3 heading
H4 heading
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `
How quickly daft jumping zebras vex.
The quick brown fox jumps over the lazy dog.
This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.
Directions for use:
Display headers in the 700 bold weight, body copy links in the 600 weight, navigation menu items in the 500 medium weight, and standard body copy in the 400 regular weight.
View Hind at Google Fonts.
Imagery
Saint Vincents Day Home’s on-brand images help to convey our best practices, aspirations and moods. The following images have been selected to communicate Saint Vincents Day Home’s values associated with our brand.
Voice
Saint Vincents Day Home’s brand voice strongly impacts how our audience feels about our products and services. The following words and phrases depict our best practices, personality and what does and does not demonstrate the voice of our Saint Vincents Day Home brand.
Words we like:
Non-sectarian, nonprofit, diversity, support, family services, child development, early learning, children, greatest need, nurture, education, curriculum, parent empowerment, opportunity, inclusivity, learn, thrive, dynamic, energy, full potential, dignity, health, enrichment, growth.
Words we don't like:
Difficult, thoughtless, competitive, boredom, exclusive, restrictive, barriers, static, stressful, unnecessary, sedentary, inflexible.